https://marvinlyj.com marvin liang Wed, 18 Jun 2025 17:04:44 +0000 https://marvinlyj.com en https://marvinlyj.com/The-Renewal-Bottle-Budweiser Wed, 18 Jun 2025 17:04:44 +0000 marvin liang https://marvinlyj.com/The-Renewal-Bottle-Budweiser THE RENEWAL BOTTLE January 2025 Client: Budweiser China 2024 was the year of the Dragon. Big, bold, the zodiac of power and prosperity. But the promise fizzled as the economy slowed and uncertainty rose. Then came 2025, the Snake. Ominous, uneasy, and paired with unemployment and rising anxiety. Even Chinese New Year, the nation’s happiest moment, felt muted. How does a beer brand that champions celebration bring optimism in China when it is plagued by bad news after bad news in the new year? We started with our bottle by conceptualising a product packaging that is inspired by the snake shedding its skin. A bottle of renewal that allows you to shed away the bad to unlock wishes of prosperity, love, happiness, abundance and positivity within. From there, we built an entire campaign around the ritual of renewal. Countdowns, reunions, fresh beginnings. All anchored by our bottle that symbolized letting go of the old and stepping into the new. We didn’t just sell bottles. We created a ritual of renewal for the entire nation to look forward to. &nbsp;<img width="2480" height="1807" width_o="2480" height_o="1807" data-src="https://freight.cargo.site/t/original/i/487620e2acab9238cb6bb68c4245a5b8ccc7d9de56a838ed1c06186ecc0e44a8/budbottles_LR.png" data-mid="238463127" border="0" src="https://freight.cargo.site/w/1000/i/487620e2acab9238cb6bb68c4245a5b8ccc7d9de56a838ed1c06186ecc0e44a8/budbottles_LR.png" /> Film: <img width="395" height="800" width_o="395" height_o="800" data-src="https://freight.cargo.site/t/original/i/10ac06ea156bacd2c745855f4cf83bb8a3194497ce50b2bbd2af62a62b7326e5/mobile_cny.gif" data-mid="238463140" border="0" src="https://freight.cargo.site/w/395/i/10ac06ea156bacd2c745855f4cf83bb8a3194497ce50b2bbd2af62a62b7326e5/mobile_cny.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/33156fd16db61747a2624f32062beb1f59426529eccee11304da608f5062828e/budbillboard_LR.gif" data-mid="238463139" border="0" src="https://freight.cargo.site/w/600/i/33156fd16db61747a2624f32062beb1f59426529eccee11304da608f5062828e/budbillboard_LR.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/015da5cf7f15e159fc8a59467ed1efbba829e469f6452bab7ea06dc4516a9853/ooh4.png" data-mid="238507923" border="0" src="https://freight.cargo.site/w/1000/i/015da5cf7f15e159fc8a59467ed1efbba829e469f6452bab7ea06dc4516a9853/ooh4.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0c0bdc291bb7a4b601a34c91f1ba03ae43e6ace487b23b34f645f23f9fbdea83/ooh2_LR.gif" data-mid="238463349" border="0" src="https://freight.cargo.site/w/800/i/0c0bdc291bb7a4b601a34c91f1ba03ae43e6ace487b23b34f645f23f9fbdea83/ooh2_LR.gif" /> Creative Circle Awards Gong Show 2026 Direct Category - Silver Brand Experience &amp; Activation Category - Silver Chief Creative Officer: Johnny Tan Creative Directors: Joseph Chan, Marvin Liang, Paolo AgultoSenior Art Directors: Dalton Choo, Jessica Chow Production House: The Mill &nbsp; https://marvinlyj.com/Make-it-Here-SMF-23-24 Wed, 18 Jun 2025 12:16:36 +0000 marvin liang https://marvinlyj.com/Make-it-Here-SMF-23-24 MAKE IT HERE November 2023 Client: IMDA - Singapore Media Festival You’ve probably heard of Singapore Comic Con. Maybe even Singapore International Film Festival. But did you know they’re actually part of something bigger? So in 2023, we unveiled that Singapore Media Festival is where films, culture, content, and pop culture is made. “Make it here” became our red carpet invitation. For the public to discover what’s brewing and for creators around the world to make their content here in Singapore.Notes:Singapore Media Festival is all about giving creators the perfect canvas. So we built a modular typeface from scratch—one that bends, stretches, and shapeshifts across every screen and stage, just like the stories it helps tell. I think it’s telling of the trust we’ve built with the client when they handed SMF into our hands for the follow-up year.&nbsp; &nbsp;<img width="2480" height="1279" width_o="2480" height_o="1279" data-src="https://freight.cargo.site/t/original/i/d259aed8f6854efa3cb84bc05475f9d714b20d366401b2f3d7fc48e47e1d6714/make.png" data-mid="234731944" border="0" src="https://freight.cargo.site/w/1000/i/d259aed8f6854efa3cb84bc05475f9d714b20d366401b2f3d7fc48e47e1d6714/make.png" /><img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/90a26d280b1f7a190d6639b9d3344e6c48c7950907745e7c56a21f2f3850928b/horizontal.png" data-mid="234731587" border="0" src="https://freight.cargo.site/w/1000/i/90a26d280b1f7a190d6639b9d3344e6c48c7950907745e7c56a21f2f3850928b/horizontal.png" /><img width="2480" height="1860" width_o="2480" height_o="1860" data-src="https://freight.cargo.site/t/original/i/18f92ee85cbf06b758c76666c83b9612eefbb3df8f51a948df00c22afb30f1d6/banner.png" data-mid="234731586" border="0" src="https://freight.cargo.site/w/1000/i/18f92ee85cbf06b758c76666c83b9612eefbb3df8f51a948df00c22afb30f1d6/banner.png" /><img width="1341" height="1769" width_o="1341" height_o="1769" data-src="https://freight.cargo.site/t/original/i/f6bd9a9b71d78c9f59d253298f9dd0a63faa2374bb3baabed4c3fca55c35c130/SMF-IG-In-Situ-2.gif" data-mid="234730760" border="0" src="https://freight.cargo.site/w/1000/i/f6bd9a9b71d78c9f59d253298f9dd0a63faa2374bb3baabed4c3fca55c35c130/SMF-IG-In-Situ-2.gif" /> <img width="1033" height="648" width_o="1033" height_o="648" data-src="https://freight.cargo.site/t/original/i/5dfa0165fad314134d9ca0906202bc6e46a9bb224d6116b0419fea0654735443/SMF-Typography-AEP_v2.gif" data-mid="234724522" border="0" src="https://freight.cargo.site/w/1000/i/5dfa0165fad314134d9ca0906202bc6e46a9bb224d6116b0419fea0654735443/SMF-Typography-AEP_v2.gif" /> <img width="415" height="512" width_o="415" height_o="512" data-src="https://freight.cargo.site/t/original/i/1ac8641d4711d167b54654bf94f3aaac5900aa33ceb8df605ec46e3d1f8edcff/adshel2.gif" data-mid="234736062" border="0" src="https://freight.cargo.site/w/415/i/1ac8641d4711d167b54654bf94f3aaac5900aa33ceb8df605ec46e3d1f8edcff/adshel2.gif" /> Credits: Executive Creative Director: Daniel Koh Creative Director(s): Marvin Liang, Selena Soh Designer: Genevieve Yip Production: Little Red Ants ━━━━━━ November 2024 Now in its 11th year, Singapore Media Festival is turning the dial towards B2B. So, it made sense to give the brand a little refresh. The new logo takes the spotlight this time, while our ‘Make it here’ message from last year plays the cool, confident sidekick.&nbsp; So we lay down the red carpet and invited people to step into this new world of SMF.Notes:The new Singapore Media Festival logo embraces what people already call it—SMF. The letterforms have been reimagined as a portal, offering a glimpse behind the curtain into the magic of stories waiting to be discovered. <img width="1920" height="1067" width_o="1920" height_o="1067" data-src="https://freight.cargo.site/t/original/i/7672f559feabcc2717c05f9e7279885f46c4fc919f6c5050c156e1cdbab2af41/SMF-LamppostBanner-Mockup.gif" data-mid="234881970" border="0" src="https://freight.cargo.site/w/1000/i/7672f559feabcc2717c05f9e7279885f46c4fc919f6c5050c156e1cdbab2af41/SMF-LamppostBanner-Mockup.gif" /> &nbsp; <img width="600" height="1200" width_o="600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/332c80119cdacf61bc6077225dc6349d94527d0f079f60c7536f0d0bcbb803db/FINAL-SMF-Portal-RichMedia-Carousel-300x6002x600x1200.gif" data-mid="234881973" border="0" src="https://freight.cargo.site/w/600/i/332c80119cdacf61bc6077225dc6349d94527d0f079f60c7536f0d0bcbb803db/FINAL-SMF-Portal-RichMedia-Carousel-300x6002x600x1200.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9d0f159ce52d9316593d6dd49baa98dba8f19a85bcfa000c361593f187b75dd9/SMF-eDM-Mockup.gif" data-mid="234881971" border="0" src="https://freight.cargo.site/w/1000/i/9d0f159ce52d9316593d6dd49baa98dba8f19a85bcfa000c361593f187b75dd9/SMF-eDM-Mockup.gif" /> Credits: Creative Director: Marvin LiangArt Director(s): Vicky Ng, Genevieve Yip Production: Semicolon https://marvinlyj.com/Second-Servings-Accenture-Song Sat, 06 Apr 2024 03:33:57 +0000 marvin liang https://marvinlyj.com/Second-Servings-Accenture-Song SECOND SERVINGS September 2023 Client: Mediacorp x Accenture Song Hawkers are Singapore’s pride, joy, and identity, with UNESCO naming it an intangible cultural heritage. But as technology changes the F&amp;B scene, the hawkers – whose average age is 60 – have struggled to keep up. For them to survive, we didn’t just need to help them evolve –we needed to make evolution easy for them. We created Second Servings, a suite of easily accessible tech, branding, and e-commerce solutions that give hawkers the tools that they need to start their second chapter, in just a few taps. To inspire elderly hawkers everywhere to use it, we captured the journey of three participating hawkers and turned it into a documentary that was aired in our audience’s favourite TV channels, as well as cinemas and streaming services. <img width="4566" height="4046" width_o="4566" height_o="4046" data-src="https://freight.cargo.site/t/original/i/baa934fa028195e518241cb3e4f3f8eb1d034ca53ed2d2b9962dc3bc16e2fed5/Artboard-7.png" data-mid="208400462" border="0" src="https://freight.cargo.site/w/1000/i/baa934fa028195e518241cb3e4f3f8eb1d034ca53ed2d2b9962dc3bc16e2fed5/Artboard-7.png" /> Documentary Trailer: <img width="4550" height="539" width_o="4550" height_o="539" data-src="https://freight.cargo.site/t/original/i/eb0f741dfafbc95977a77b68931bcf5b4425025401e3a9c8358470ebee398885/Artboard-14-copy.png" data-mid="208404665" border="0" src="https://freight.cargo.site/w/1000/i/eb0f741dfafbc95977a77b68931bcf5b4425025401e3a9c8358470ebee398885/Artboard-14-copy.png" /> <img width="4549" height="2569" width_o="4549" height_o="2569" data-src="https://freight.cargo.site/t/original/i/76b48e598953770d3f4c1161480181dbb1e35a13366bc94e6f4763b1449bb76d/Artboard-18.png" data-mid="208405717" border="0" src="https://freight.cargo.site/w/1000/i/76b48e598953770d3f4c1161480181dbb1e35a13366bc94e6f4763b1449bb76d/Artboard-18.png" /> <img width="9511" height="6137" width_o="9511" height_o="6137" data-src="https://freight.cargo.site/t/original/i/99b2ed4919299d055cac71b2f1e018fa9e6d0b795d776157bde80f365c4803e9/ideaboard_case-04.png" data-mid="208400614" border="0" src="https://freight.cargo.site/w/1000/i/99b2ed4919299d055cac71b2f1e018fa9e6d0b795d776157bde80f365c4803e9/ideaboard_case-04.png" /> Marketing and rebranding tools, for those who needed to reach new customers: <img width="1920" height="501" width_o="1920" height_o="501" data-src="https://freight.cargo.site/t/original/i/5216bf96b8629b531b9f2234d2be025ac44f1006f2104a15f0ed606b8bdac986/ideaboard_case-05.png" data-mid="210461909" border="0" src="https://freight.cargo.site/w/1000/i/5216bf96b8629b531b9f2234d2be025ac44f1006f2104a15f0ed606b8bdac986/ideaboard_case-05.png" /> E-commerce and franchising solutions, for those who needed to expand: <img width="1920" height="503" width_o="1920" height_o="503" data-src="https://freight.cargo.site/t/original/i/8b179b622a8c62568441cc65a9cc4a5c26bea307b547387f6b79ff7511e5cd5c/ideaboard_case-06.png" data-mid="210461910" border="0" src="https://freight.cargo.site/w/1000/i/8b179b622a8c62568441cc65a9cc4a5c26bea307b547387f6b79ff7511e5cd5c/ideaboard_case-06.png" /> AI-powered successors, so elderly hawkers can immortalise and profit from their signature dishes even after they retire: <img width="1920" height="501" width_o="1920" height_o="501" data-src="https://freight.cargo.site/t/original/i/0f3b86d7fb206a4108e1cab06517bc9af9b5c04a99046215273ec8c54afd5a80/ideaboard_case-07.png" data-mid="210461908" border="0" src="https://freight.cargo.site/w/1000/i/0f3b86d7fb206a4108e1cab06517bc9af9b5c04a99046215273ec8c54afd5a80/ideaboard_case-07.png" /> Credits: Chief Creative Officer: Johnny Tan Executive Creative Director: Daniel Koh Creative Directors: Paolo Agulto, Joseph Chan, Selena Soh, Marvin Liang Creative Technologist: Shabana JosephProduction House: IFA MediaProducers: Adam Lim, Katherine Kirana https://marvinlyj.com/Our-Stories-Well-Told-SFF-23 Tue, 15 Aug 2023 21:32:40 +0000 marvin liang https://marvinlyj.com/Our-Stories-Well-Told-SFF-23 Our Stories,&nbsp; Well-Told May 2023 Client: Singapore Film Commission Many Singaporeans feel that Singapore cinema is not for them. But the truth is, local films aren’t just made for us, they’re made of us. Our stories, our struggles, our lives. Every extraordinary Singaporean film is an expression of a real-life Singaporean moment. “Our own films tell our stories that no other films can or will.” - Daniel Yun, filmmaker What if we could show Singaporeans that they have more to do with local films than they think? <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bacf79a708b302fe49a58e6bf2d2d057b8d7bb9f955f8f7926c639134529e4d0/spotlights-1.gif" data-mid="188036114" border="0" src="https://freight.cargo.site/w/1000/i/bacf79a708b302fe49a58e6bf2d2d057b8d7bb9f955f8f7926c639134529e4d0/spotlights-1.gif" /> <img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/6c1a8da7d2ea1306c53dc39110d71102ad03c1f1aa5ab44a2acd048844761faa/v2-1.gif" data-mid="188045841" border="0" src="https://freight.cargo.site/w/400/i/6c1a8da7d2ea1306c53dc39110d71102ad03c1f1aa5ab44a2acd048844761faa/v2-1.gif" /> <img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/ad42bf7ebbde830abb19b4695c0835cbcbf2828c2690ed545f9a4e20debc47ee/v1_1-1.gif" data-mid="188045840" border="0" src="https://freight.cargo.site/w/400/i/ad42bf7ebbde830abb19b4695c0835cbcbf2828c2690ed545f9a4e20debc47ee/v1_1-1.gif" /> <img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/b6c190b4d7b9f73fd88579d07f23a8d3acf8e40caf989af976202346b04ed5b4/v3-1.gif" data-mid="188045842" border="0" src="https://freight.cargo.site/w/400/i/b6c190b4d7b9f73fd88579d07f23a8d3acf8e40caf989af976202346b04ed5b4/v3-1.gif" /> Launch KV: <img width="1555" height="2233" width_o="1555" height_o="2233" data-src="https://freight.cargo.site/t/original/i/4114900be55c16f5a634cf948e39dc031bc2a3f2b481d2586bfbb725e9170f9c/KVinsitu.png" data-mid="188047008" border="0" src="https://freight.cargo.site/w/1000/i/4114900be55c16f5a634cf948e39dc031bc2a3f2b481d2586bfbb725e9170f9c/KVinsitu.png" /> Commemorative Pins: <img width="3058" height="3058" width_o="3058" height_o="3058" data-src="https://freight.cargo.site/t/original/i/60d59a9a8be2b1bd44b612610efacd2cce8110ee2c21826a5da1b039739a4263/pin.png" data-mid="208392605" border="0" src="https://freight.cargo.site/w/1000/i/60d59a9a8be2b1bd44b612610efacd2cce8110ee2c21826a5da1b039739a4263/pin.png" /> Credits:Executive Creative Director: Daniel KohCreative Directors: Selena Soh, Marvin Liang Production House: Little Red AntsIllustrator: Knuckles &amp; Notch https://marvinlyj.com/Pocket-Stories-POSB Fri, 05 Aug 2022 17:05:46 +0000 marvin liang https://marvinlyj.com/Pocket-Stories-POSB POCKETSTORIES September 2021 Client: Post Office Savings Bank There’s a moral to every classical fairy tale. But never has it been about financial literacy. So, as a bank that has always prepared the young for tomorrow, POSB decided it was time to rewrite these tales on Instagram Stories with a financial twist.Notes:One of the creative challenges was to find matching classical fairy tales with the key financial literacy values that clients want to instill in kids: sharing, spending and saving. And the thing is, we can never know if they’re a match until we develop concise scripts that can fit into the IGS format. To ensure our content is snackable and immersive, we had to do 2 things:&nbsp; explore iconic excerpts instead of lifting entire passages and find ways to integrate IGS interactive mechanics into our stories. Simple and snappy language had to be adopted to not just reflect appropriate age groups we are communicating to, but also to meet the natural countdown of IGS duration. <img width="6416" height="1342" width_o="6416" height_o="1342" data-src="https://freight.cargo.site/t/original/i/24e25747269864a89b1b2d71e437d7fa6ad5e78eb5edabc636352294e42f414e/ideaboard-02.png" data-mid="149721860" border="0" src="https://freight.cargo.site/w/1000/i/24e25747269864a89b1b2d71e437d7fa6ad5e78eb5edabc636352294e42f414e/ideaboard-02.png" /><img width="6667" height="6047" width_o="6667" height_o="6047" data-src="https://freight.cargo.site/t/original/i/b33db31d336068439e64e8da0f6f4707d1ec2f79fa7d9886533c8dbf940e7428/ideaboard-03.png" data-mid="149721861" border="0" src="https://freight.cargo.site/w/1000/i/b33db31d336068439e64e8da0f6f4707d1ec2f79fa7d9886533c8dbf940e7428/ideaboard-03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9c80aa5762baca4d806f9f7b3c5e1d6d1a8f5f6d4a9f3c0490e8da2a73e4831/STATIC-PAIRED-W-GIFS_01_v2.jpg" data-mid="149721863" border="0" src="https://freight.cargo.site/w/1000/i/b9c80aa5762baca4d806f9f7b3c5e1d6d1a8f5f6d4a9f3c0490e8da2a73e4831/STATIC-PAIRED-W-GIFS_01_v2.jpg" /> Click to read Alice shares in Wonderland&nbsp;︎ Click to read Jill and the Magic Bean&nbsp;︎ Click to read Caleb and the Candy Factory&nbsp;︎ Credits: Associate Creative Director: Marvin Liang Copywriter: Samantha Young Junior Art Director: Chesa Tan Illustrator: 8EYEDSPUD Motion: Veron Lim, Naomi Sumarno, Fahmi Zailani &amp; Vanessa Ong https://marvinlyj.com/BOTD-STB Mon, 01 Aug 2022 05:46:47 +0000 marvin liang https://marvinlyj.com/BOTD-STB #BOTD May 2022 Client: Singapore Tourism Board How do we establish Singapore’s less discovered precincts as attractive travel destinations through a roving exhibit at trade shows around the world? Tourists love snapping photographs to confirm their connection to places. Susan Sontag once wrote:&nbsp;“To collect photographs is to collect the world." So we thought, why not build a unique connection between them and Singapore? Introducing #BOTD (Background of the Day). Whether you’re a lover of clashing prints or a 90s minimalist queen, our interactive AI photo booth will match your outfit to a unique spot for your ultimate #travelgoals shot. The perfect backdrop to amplify your personal style and a booth that turns every corner of Singapore into an instagrammable spot.&nbsp; You will receive a keepsake portrait with your matched background so you can visit it IRL one day. Notes:The AI booth was produced and ready to go&nbsp; in 2020 but had to be postponed due to the impact of COVID on trade shows/events. It only managed to launch 2 years later after my departure from TBWA, hence I was unable to document the project at its launch. #BOTD has since travelled to United States, Barcelona, Hong Kong, etc. Installation: <img width="1280" height="241" width_o="1280" height_o="241" data-src="https://freight.cargo.site/t/original/i/4bec3120e33d8004772bc839001d5ca5fa6109c858d18e0fbccc6e83e31b5fcf/flow2-10.png" data-mid="210479749" border="0" src="https://freight.cargo.site/w/1000/i/4bec3120e33d8004772bc839001d5ca5fa6109c858d18e0fbccc6e83e31b5fcf/flow2-10.png" /> <img width="540" height="675" width_o="540" height_o="675" data-src="https://freight.cargo.site/t/original/i/e0c8d3d3f5627731d905e27f95a4a27e0f87f4ca9a2920a7b87a85af36e86bf7/camera.png" data-mid="149546239" border="0" src="https://freight.cargo.site/w/540/i/e0c8d3d3f5627731d905e27f95a4a27e0f87f4ca9a2920a7b87a85af36e86bf7/camera.png" /> <img width="2450" height="1632" width_o="2450" height_o="1632" data-src="https://freight.cargo.site/t/original/i/31bc3cd98577827a260f8c169cf15e06171976877eca2c6a39f4760ab03c4901/gallery2_v2.png" data-mid="208440048" border="0" src="https://freight.cargo.site/w/1000/i/31bc3cd98577827a260f8c169cf15e06171976877eca2c6a39f4760ab03c4901/gallery2_v2.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/aaef50470cd1b65c970b868df32e2bb76c23fc96aef45a3dc27ad77139093c5d/8.png" data-mid="210466844" border="0" src="https://freight.cargo.site/w/1000/i/aaef50470cd1b65c970b868df32e2bb76c23fc96aef45a3dc27ad77139093c5d/8.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/355fcdc9922cc89f29926f9430f4f6aa297b0332ec654535b0b4fe80e355d74d/7.png" data-mid="210466845" border="0" src="https://freight.cargo.site/w/1000/i/355fcdc9922cc89f29926f9430f4f6aa297b0332ec654535b0b4fe80e355d74d/7.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9446872b6aaadcc02236b648f9408298b85f36778d671bd6416725e304eccea3/6.png" data-mid="210466846" border="0" src="https://freight.cargo.site/w/1000/i/9446872b6aaadcc02236b648f9408298b85f36778d671bd6416725e304eccea3/6.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2149016a6b5fc72a51c0a82e5ff792de6d5e6ecc98621d228781ac9b1371a585/5.png" data-mid="210466847" border="0" src="https://freight.cargo.site/w/1000/i/2149016a6b5fc72a51c0a82e5ff792de6d5e6ecc98621d228781ac9b1371a585/5.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7b220832960cea812c726ab444325d9fdc774a50343f21374929b2a2852603bd/4.png" data-mid="210466848" border="0" src="https://freight.cargo.site/w/1000/i/7b220832960cea812c726ab444325d9fdc774a50343f21374929b2a2852603bd/4.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a2df539cd264eae903031e9f46b0e7dd094fa290cce2ba3f2aa5887b21bfbb68/3.png" data-mid="210466849" border="0" src="https://freight.cargo.site/w/1000/i/a2df539cd264eae903031e9f46b0e7dd094fa290cce2ba3f2aa5887b21bfbb68/3.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f92e711e30e300aabbaf028092d83745fffc0b023da09a54294521cba25db19d/2.png" data-mid="210466851" border="0" src="https://freight.cargo.site/w/1000/i/f92e711e30e300aabbaf028092d83745fffc0b023da09a54294521cba25db19d/2.png" /> <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/56d05bab3da0ba5c52640c41a01aa468d31a4aba9c8dd04375711cb8467e73e3/1.png" data-mid="210466852" border="0" src="https://freight.cargo.site/w/1000/i/56d05bab3da0ba5c52640c41a01aa468d31a4aba9c8dd04375711cb8467e73e3/1.png" /> <img width="3625" height="1450" width_o="3625" height_o="1450" data-src="https://freight.cargo.site/t/original/i/19364c4f0f62f2d9784a5a8fd5e2a2512c2f7888920a359a634f9e2776437004/shortlist-02.png" data-mid="149594087" border="0" src="https://freight.cargo.site/w/1000/i/19364c4f0f62f2d9784a5a8fd5e2a2512c2f7888920a359a634f9e2776437004/shortlist-02.png" /> How it works:The program detects the colour of clothes, and finds a sightseeing spot that matches the extracted key colours. There are over 1000 unique backgrounds you can match yourself with. Photos of the matched sightseeing spot will be composited with your portrait and printed out on the spot. <img width="1661" height="713" width_o="1661" height_o="713" data-src="https://freight.cargo.site/t/original/i/68ba1a5ac0d3963c747e7e9533e3979fa91b2fe2e91b7ce3f862844c84dafec8/ui.png" data-mid="210483604" border="0" src="https://freight.cargo.site/w/1000/i/68ba1a5ac0d3963c747e7e9533e3979fa91b2fe2e91b7ce3f862844c84dafec8/ui.png" />Tech:When it comes to masking technique, the AI deploys the deep-learning library. It runs smoothly as long as the background is kept plain during the shoot. <img width="1280" height="882" width_o="1280" height_o="882" data-src="https://freight.cargo.site/t/original/i/752f2ba72241c4ad0a0671628968d181c4d7ffdbcdb6c32184fc32c352e467e7/mobile.png" data-mid="210467075" border="0" src="https://freight.cargo.site/w/1000/i/752f2ba72241c4ad0a0671628968d181c4d7ffdbcdb6c32184fc32c352e467e7/mobile.png" /> Credits: Creative Director: Peter CallaghanSenior Art Director: Marvin LiangCopywriter: Lena PaikProduction House: Whatever IncPhotographer: Gabe Chen https://marvinlyj.com/ThisIsSG-Brand-SG Sun, 06 Mar 2022 17:24:17 +0000 marvin liang https://marvinlyj.com/ThisIsSG-Brand-SG #THISISSG Jan 2021 Client: Singapore Brand Office COVID-19 pandemic may be the toughest crisis that most Singaporeans will ever face in our lifetime. But the truth is, Singapore has survived tougher times to be where we are today. So we gathered the generation who has braved through our turbulent past to remind young Singaporeans that when the going gets tough, the tough get going. In the end, it is our passion, our grit and our strength that will prevail.Notes: When your youngest talent on set is 63 and the oldest is 93, you approach film production with a different lens. It's a delicate balance between capturing aesthetically pleasing shots that honor the remarkable achievements of these individuals while ensuring everyone's safety throughout. At the end of the day, each of these profiles displayed incredible tenacity and grit, capturing the resilence of their generation. It was a profoundly humbling and an incredible privilege to have crossed paths with these legends.&nbsp; <img width="843" height="843" width_o="843" height_o="843" data-src="https://freight.cargo.site/t/original/i/819321116499e7544742dcc79f04f0c198f98f1d4e570bbe31ffbe665baedc6a/142290593_427517188665909_2260565886628498980_n.jpeg" data-mid="135482618" border="0" src="https://freight.cargo.site/w/843/i/819321116499e7544742dcc79f04f0c198f98f1d4e570bbe31ffbe665baedc6a/142290593_427517188665909_2260565886628498980_n.jpeg" /> <img width="843" height="843" width_o="843" height_o="843" data-src="https://freight.cargo.site/t/original/i/cddc4083d1c5baf96fe9acd254d0dd19cb2d52424f6dca73a67312dcfc7b6b35/143476033_425666878850940_881780058521518626_n.jpeg" data-mid="135482619" border="0" src="https://freight.cargo.site/w/843/i/cddc4083d1c5baf96fe9acd254d0dd19cb2d52424f6dca73a67312dcfc7b6b35/143476033_425666878850940_881780058521518626_n.jpeg" /> <img width="843" height="843" width_o="843" height_o="843" data-src="https://freight.cargo.site/t/original/i/98b1638fc306aac10e4c910eeca916a91955a0882b3ea5441a9c9afacb649f9e/149008962_434494621301499_4249155080661315053_n.jpeg" data-mid="135482621" border="0" src="https://freight.cargo.site/w/843/i/98b1638fc306aac10e4c910eeca916a91955a0882b3ea5441a9c9afacb649f9e/149008962_434494621301499_4249155080661315053_n.jpeg" /> <img width="843" height="843" width_o="843" height_o="843" data-src="https://freight.cargo.site/t/original/i/6bcd0d6ce4ab0867ece47031830a9c7b388db34aaf70b0617bac5faec4254a51/146345320_431708594913435_1214947295012718232_n.jpeg" data-mid="135482620" border="0" src="https://freight.cargo.site/w/843/i/6bcd0d6ce4ab0867ece47031830a9c7b388db34aaf70b0617bac5faec4254a51/146345320_431708594913435_1214947295012718232_n.jpeg" /> Credits: Associate Creative Director: Marvin Liang Senior Copywriter: Shahrin Izhar Art Director: Adithya Venugopal Copywriter: Dave Winfindale Producer: Stephenie LeeProduction House: Abundant https://marvinlyj.com/Everything-has-Changed-CCA-19 Mon, 06 Jan 2020 09:45:32 +0000 marvin liang https://marvinlyj.com/Everything-has-Changed-CCA-19 EVERYTHING HAS CHANGED November 2019 Client: 4As - CCA The Gongs trophy used to matter in 1983. It was reserved for only the best creative minds in Singapore. In recent years, there’s a good chance you will walk away with one as long you submit for the award. Which is why the award show is in dire need of change.&nbsp;However, instead of changing the design of the iconic trophy, we’re changing what it takes to win one. Notes:We wanted to reinstate the iconic Gongs trophy in its full glory. To achieve this, we worked with Machineast to feature the trophy in 3D perspectives that were fresh yet familiar to the audiences at the same time. Posters: <img width="1191" height="842" width_o="1191" height_o="842" data-src="https://freight.cargo.site/t/original/i/88220e9c1669ecc23fdf2a5ea23ea772ebeb4e4c713ab0ed387d546ccf0081ed/gongsv1.png" data-mid="149675340" border="0" src="https://freight.cargo.site/w/1000/i/88220e9c1669ecc23fdf2a5ea23ea772ebeb4e4c713ab0ed387d546ccf0081ed/gongsv1.png" /> <img width="1280" height="904" width_o="1280" height_o="904" data-src="https://freight.cargo.site/t/original/i/dcb5f7dc7ab2d79dfb2abcda88d49445433bf66782c1bd3956551bc86dcd32f2/gongsv2.png" data-mid="149675321" border="0" src="https://freight.cargo.site/w/1000/i/dcb5f7dc7ab2d79dfb2abcda88d49445433bf66782c1bd3956551bc86dcd32f2/gongsv2.png" /> <img width="948" height="1280" width_o="948" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e66adf32ae678c0ffa735f1a5cb22f0cd94605289a57d854d3316f08940137e2/gongs3.png" data-mid="149675354" border="0" src="https://freight.cargo.site/w/948/i/e66adf32ae678c0ffa735f1a5cb22f0cd94605289a57d854d3316f08940137e2/gongs3.png" /> <img width="883" height="1191" width_o="883" height_o="1191" data-src="https://freight.cargo.site/t/original/i/a773eef965e22bfa1bad1ff32411b6fcf86311d9245f8ea5ab4ffde62afefc67/gongs4.png" data-mid="149675466" border="0" src="https://freight.cargo.site/w/883/i/a773eef965e22bfa1bad1ff32411b6fcf86311d9245f8ea5ab4ffde62afefc67/gongs4.png" /> <img width="948" height="1280" width_o="948" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d88b867d9581ceac1c15ade9fec3b54fb1905e4d5f0dd489f98adf4a9a48ecfb/EDM_Extension_WithLateFees.jpg" data-mid="136686328" border="0" src="https://freight.cargo.site/w/948/i/d88b867d9581ceac1c15ade9fec3b54fb1905e4d5f0dd489f98adf4a9a48ecfb/EDM_Extension_WithLateFees.jpg" /> Credits: Executive Creative Directors: Hagan de Villiers Head of Technology: Toby Thurston Senior Art Director: Marvin Liang Art Director: Roxane Wee Copywriter: Dan Chia, Lena Paik Production House: Machineast https://marvinlyj.com/City-of-Possibilities-STB Thu, 25 Apr 2019 16:33:15 +0000 marvin liang https://marvinlyj.com/City-of-Possibilities-STB CITY OF POSSIBILITIES March 2019 Client: Singapore Tourism Board Trade shows. A clustered fest where every country have the same idea of flaunting the best version of themselves with the latest gadgets. How does a tiny country like Singapore showcase our destinations in an authentic manner?By shipping our entire country to the world.Notes:My design approach to the installation was simple. It had to look inviting enough, like a board game, yet, not so intricate that it becomes too intimidating to interact with. I referenced Picasso’s exaggerated style to abstractify each of the 18 key local landmarks, and worked closely with AirBag, an Australian production house, on content creation that eventually sits on our UI/UX. <img width="1189" height="1189" width_o="1189" height_o="1189" data-src="https://freight.cargo.site/t/original/i/24d284b27b17fbd79e573f2a7f78ee35585f31f4098b1c405b2ac915259aaa15/cop.png" data-mid="149675647" border="0" src="https://freight.cargo.site/w/1000/i/24d284b27b17fbd79e573f2a7f78ee35585f31f4098b1c405b2ac915259aaa15/cop.png" /> <img width="500" height="235" width_o="500" height_o="235" data-src="https://freight.cargo.site/t/original/i/25f03bfaa8fe6e31c1d68c62920ce53cfddb5b10eefb63d542c92a3a17dfa681/slides_v002_ff.gif" data-mid="49716187" border="0" src="https://freight.cargo.site/w/500/i/25f03bfaa8fe6e31c1d68c62920ce53cfddb5b10eefb63d542c92a3a17dfa681/slides_v002_ff.gif" /> <img width="500" height="235" width_o="500" height_o="235" data-src="https://freight.cargo.site/t/original/i/b649492835583e60a7c4763db398f67d07f18a2b6ff8d5e1e7e83f177397ff3e/mbs_ff.gif" data-mid="49716373" border="0" src="https://freight.cargo.site/w/500/i/b649492835583e60a7c4763db398f67d07f18a2b6ff8d5e1e7e83f177397ff3e/mbs_ff.gif" /> <img width="500" height="235" width_o="500" height_o="235" data-src="https://freight.cargo.site/t/original/i/ee78d2465b9d1730355fa77462ba1640b2b6e6738736f8bfbeb8b65d61db1c0e/gardens_v002_ff.gif" data-mid="49718595" border="0" src="https://freight.cargo.site/w/500/i/ee78d2465b9d1730355fa77462ba1640b2b6e6738736f8bfbeb8b65d61db1c0e/gardens_v002_ff.gif" /> <img width="500" height="235" width_o="500" height_o="235" data-src="https://freight.cargo.site/t/original/i/b222d6fbb7fc3e9482882a7e38516a3b81c6bd044d5c0532f74aa0855518d26d/esplanade_v002_ff.gif" data-mid="49719100" border="0" src="https://freight.cargo.site/w/500/i/b222d6fbb7fc3e9482882a7e38516a3b81c6bd044d5c0532f74aa0855518d26d/esplanade_v002_ff.gif" /> How the Avatar works: <img width="4459" height="2508" width_o="4459" height_o="2508" data-src="https://freight.cargo.site/t/original/i/a58024f53a00799d24a1c7967fb645ae400a8e22940c106f367e5c570286761d/934A0562.JPG" data-mid="40836284" border="0" src="https://freight.cargo.site/w/1000/i/a58024f53a00799d24a1c7967fb645ae400a8e22940c106f367e5c570286761d/934A0562.JPG" /> <img width="5340" height="3003" width_o="5340" height_o="3003" data-src="https://freight.cargo.site/t/original/i/09251117acd4dc0971586cbcfe854e337a901c577b8eab2a336e31d8a10c7282/934A0579.JPG" data-mid="40836286" border="0" src="https://freight.cargo.site/w/1000/i/09251117acd4dc0971586cbcfe854e337a901c577b8eab2a336e31d8a10c7282/934A0579.JPG" /> <img width="5108" height="2874" width_o="5108" height_o="2874" data-src="https://freight.cargo.site/t/original/i/0394c57e7f1b343d8754f25d1e40be977974c59236afd3f7c3e49a6c1490a221/934A0330.JPG" data-mid="40836267" border="0" src="https://freight.cargo.site/w/1000/i/0394c57e7f1b343d8754f25d1e40be977974c59236afd3f7c3e49a6c1490a221/934A0330.JPG" /> <img width="2984" height="1678" width_o="2984" height_o="1678" data-src="https://freight.cargo.site/t/original/i/12e8fa0cffbebd372cc4b89f5f45642aa3b4763de7d1fa422778b686fb873713/934A0548_v2.jpg" data-mid="40836278" border="0" src="https://freight.cargo.site/w/1000/i/12e8fa0cffbebd372cc4b89f5f45642aa3b4763de7d1fa422778b686fb873713/934A0548_v2.jpg" /> <img width="4604" height="3153" width_o="4604" height_o="3153" data-src="https://freight.cargo.site/t/original/i/7477aee2cb1035efec32baf6165884cb6dc166dc80e512971010a3b3424e53bf/934A0477_2.jpg" data-mid="40836272" border="0" src="https://freight.cargo.site/w/1000/i/7477aee2cb1035efec32baf6165884cb6dc166dc80e512971010a3b3424e53bf/934A0477_2.jpg" /> Creative Circle Awards Gong Show 2019 Outdoor Category - Silver Design Category - 2 Bronze Brand Experience &amp; Activation Category - 2 Bronze Mobile &amp; Digital Category - Silver, Bronze Craft Category - 2 SilverSpikes Asia 2019 Digital Category - Silver, 2 Bronze, Shortlist Digital Craft Category - Silver, Bronze Innovation Category - Shortlist AWARD Awards 2020 Digital Craft / UX Category - Silver Interactive Design Category - BronzeADFEST 2020 Digital Craft Category - BronzeLondon International Awards 2020 User Interface &amp; Navigation Category - Finalist One Show 2020 Innovation in Design Category - ShortlistOut of Home - Brand Activation Category - Shortlist Credits:Executive Creative Directors: Gary Steele, Hagan de VilliersHead of Technology: Toby ThurstonSenior Art Director: Marvin LiangCopywriter: Lena PaikCreative Director: Anam ASAgency Producer: Sariyanti SannieProduction House: AIRBAG Productions https://marvinlyj.com/CNY-Film-Series-StarHub Tue, 03 Oct 2017 12:35:46 +0000 marvin liang https://marvinlyj.com/CNY-Film-Series-StarHub STARHUB CNY FILMS Jan 2018 / 2017 / 2016 Client: StarHub StarHub aspired to establish itself as a brand synonymous with connection during Chinese New Year. In response, we presented three film scripts, hoping that one would resonate. We got more than what we bargained for when the client bought all three, rolling them out in successive years—transforming a single pitch into a multi-year storytelling journey. 2018: Our parents worry about us incessantly, because in their eyes, we will always be their baby - even as we start our own families. What if we can remind people that while growing up is a fact of life, whether we grow apart from our family is a choice? Credits:Creative Directors: Khalid Osman, Lester LeeSenior Art Director: Marvin LiangCopywriter: Sarah ChanProduction: Chuan Pictures 2017: We visit our friends and relatives during the Chinese New Year. But shouldn't we visit them more often? Credits:Creative Directors: Khalid Osman, Lester Lee Art Director: Marvin Liang Copywriter: Sarah Chan, Shiying Loke Production: Freeflow Productions 2016: During Chinese New Year, it is customary for young people to greet elders with lucky greetings and oranges in exchange for a red packet. But how does one know the right greeting to say when they only meet their extended family once a year? Credits: Creative Directors: Khalid Osman, Lester Lee Art Director: Marvin Liang Copywriter: Sarah Chan Production: Freeflow Productions