#THISISSG
Jan 2021
Client: Singapore Brand Office
Client: Singapore Brand Office
COVID-19 pandemic may be the toughest crisis that most Singaporeans will ever face in our lifetime.
But the truth is, Singapore has survived tougher times to be where we are today. So we gathered the generation who has braved through our turbulent past to remind young Singaporeans that when the going gets tough, the tough get going.
In the end, it is our passion, our grit and our strength that will prevail.
Notes:
When your youngest talent on set is 63 and the oldest is 93, you approach film production with a different lens. It's a delicate balance between capturing aesthetically pleasing shots that honor the remarkable achievements of these individuals while ensuring everyone's safety throughout.
At the end of the day, each of these profiles displayed incredible tenacity and grit, capturing the resilence of their generation. It was a profoundly humbling and an incredible privilege to have crossed paths with these legends.
But the truth is, Singapore has survived tougher times to be where we are today. So we gathered the generation who has braved through our turbulent past to remind young Singaporeans that when the going gets tough, the tough get going.
In the end, it is our passion, our grit and our strength that will prevail.
Notes:
When your youngest talent on set is 63 and the oldest is 93, you approach film production with a different lens. It's a delicate balance between capturing aesthetically pleasing shots that honor the remarkable achievements of these individuals while ensuring everyone's safety throughout.
At the end of the day, each of these profiles displayed incredible tenacity and grit, capturing the resilence of their generation. It was a profoundly humbling and an incredible privilege to have crossed paths with these legends.
Credits:
Associate Creative Director: Marvin Liang
Senior Copywriter: Shahrin Izhar
Art Director: Adithya Venugopal
Copywriter: Dave Winfindale
Producer: Stephenie Lee
Production House: Abundant
Associate Creative Director: Marvin Liang
Senior Copywriter: Shahrin Izhar
Art Director: Adithya Venugopal
Copywriter: Dave Winfindale
Producer: Stephenie Lee
Production House: Abundant