THE
OFFLINE
BOOK
March 2014
Client: Math Paper Press
Client: Math Paper Press
Real hard copy books in the digital age. With everyone reading online, how can a print publisher like Math Paper Press keep books relevant? By leveraging on one key advantage books have over all web content: books never go offline.
Notes:
The idea took two years to get across the finishing line and for good reasons. There were challenges internally with getting the codes in the right place, and the project even had to hard reset when our client’s site was due for a revamp. So, if there’s one thing I learned from this, it’s that you’ve got to keep believing in yourself. Otherwise, no one else will.
The idea took two years to get across the finishing line and for good reasons. There were challenges internally with getting the codes in the right place, and the project even had to hard reset when our client’s site was due for a revamp. So, if there’s one thing I learned from this, it’s that you’ve got to keep believing in yourself. Otherwise, no one else will.
Microsite:
(Patches are no longer available for download)
Cannes Lions 2014
Mobile Category: Media, Entertainment and Leisure - Gold
Direct Category: Use of Mobile Marketing - Shortlist
Creative Circle Awards Gong Show 2014
Digital Category - Silver
Mobile Category - Bronze
Spikes Asia 2014
4 Shortlist
Credits:
Executive Creative Director: Joji Jacob
Creative Directors: Khalid Osman, Lester Lee
Art Directors: Marvin Liang, Sid Lim
Copywriters: Adrian Leong, Naresh Kumar
Tech: Neo Chun Guan, Alfred Lee
Cannes Lions 2014
Mobile Category: Media, Entertainment and Leisure - Gold
Direct Category: Use of Mobile Marketing - Shortlist
Creative Circle Awards Gong Show 2014
Digital Category - Silver
Mobile Category - Bronze
Spikes Asia 2014
4 Shortlist
Credits:
Executive Creative Director: Joji Jacob
Creative Directors: Khalid Osman, Lester Lee
Art Directors: Marvin Liang, Sid Lim
Copywriters: Adrian Leong, Naresh Kumar
Tech: Neo Chun Guan, Alfred Lee