STARHUB
CNY FILMS
Jan 2018 / 2017 / 2016
Client: StarHub
Client: StarHub
StarHub aspired to establish itself as a brand synonymous with connection during Chinese New Year. In response, we presented three film scripts, hoping that one would resonate. We got more than what we bargained for when the client bought all three, rolling them out in successive years—transforming a single pitch into a multi-year storytelling journey.
2018:
Our parents worry about us incessantly, because in their eyes, we will always be their baby - even as we start our own families. What if we can remind people that while growing up is a fact of life, whether we grow apart from our family is a choice?
Credits:
Creative Directors: Khalid Osman, Lester Lee
Senior Art Director: Marvin Liang
Copywriter: Sarah Chan
Production: Chuan Pictures
2017:
We visit our friends and relatives during the Chinese New Year.
But shouldn't we visit them more often?
But shouldn't we visit them more often?
Credits:
Creative Directors: Khalid Osman, Lester Lee
Art Director: Marvin Liang
Copywriter: Sarah Chan, Shiying Loke
Production: Freeflow Productions
Art Director: Marvin Liang
Copywriter: Sarah Chan, Shiying Loke
Production: Freeflow Productions
2016:
Credits:
Creative Directors: Khalid Osman, Lester Lee
Art Director: Marvin Liang
Copywriter: Sarah Chan
Production: Freeflow Productions
During Chinese New Year, it is customary for young people to greet elders with lucky greetings and oranges in exchange for a red packet. But how does one know the right greeting to say when they only meet their extended family once a year?
Credits:
Creative Directors: Khalid Osman, Lester Lee
Art Director: Marvin Liang
Copywriter: Sarah Chan
Production: Freeflow Productions