SEX
BOMB
Aug 2010
Client: HPB
Client: HPB
HPB needed to raise the importance of practicing safe sex especially the youths. So instead of telling teenagers what they should or should not do, we created an underground movement to highlight the potential risks when you succumb to temptations from “attractive” strangers through the primary use of social network.
(Winning Entry of DDB Internship Program 2010)
(Winning Entry of DDB Internship Program 2010)
Notes:
This hypothetical brief to raise awareness about STDs for the younger generation got my team and myself through the door to DDB We sought permission from a charismatic classmate to borrow her identity and photos to create “Jaeda Valentine” on Facebook. We uploaded her pictures, used some hashtags,
and the friend requests just kept coming.
This hypothetical brief to raise awareness about STDs for the younger generation got my team and myself through the door to DDB We sought permission from a charismatic classmate to borrow her identity and photos to create “Jaeda Valentine” on Facebook. We uploaded her pictures, used some hashtags,
and the friend requests just kept coming.
01 SOCIAL MEDIA:
Irresistible Temptations
Charming HIV envoys were invited to create mock Facebook profiles and mobile contacts to make friends with as many strangers possible.
How can anyone possibly say no?
02 MOBILE:
Jackpot
Personalized HIV awareness response were automatically generated in the respective platforms whenever anyone contacted our envoys.
Personalized HIV awareness response were automatically generated in the respective platforms whenever anyone contacted our envoys.
Credits:
Creatives: Titin C. Biantoro, Marvin Liang, Sid Lim