POCKET
STORIES
September 2021
Client: Post Office Savings Bank
Client: Post Office Savings Bank
There’s a moral to every classical fairy tale. But never has it been about financial literacy.
So, as a bank that has always prepared the young for tomorrow, POSB decided it’s time to rewrite these tales on Instagram Stories with a financial twist.
So, as a bank that has always prepared the young for tomorrow, POSB decided it’s time to rewrite these tales on Instagram Stories with a financial twist.
Notes:
One of the creative challenges was to find matching classical fairy tales with the key financial literacy values that clients want to instill in kids: sharing, spending and saving. And the thing is, we can never know if they’re a match until we develop concise scripts that can fit into the IGS format.
To ensure our content is snackable and immersive, we had to do 2 things:
explore iconic excerpts instead of lifting entire passages and find ways to integrate IGS interactive mechanics into our stories. Simple and snappy language had to be adopted to not just reflect appropriate age groups we are communicating to, but also to meet the natural countdown of IGS duration.
One of the creative challenges was to find matching classical fairy tales with the key financial literacy values that clients want to instill in kids: sharing, spending and saving. And the thing is, we can never know if they’re a match until we develop concise scripts that can fit into the IGS format.
To ensure our content is snackable and immersive, we had to do 2 things:
explore iconic excerpts instead of lifting entire passages and find ways to integrate IGS interactive mechanics into our stories. Simple and snappy language had to be adopted to not just reflect appropriate age groups we are communicating to, but also to meet the natural countdown of IGS duration.
Credits:
Associate Creative Director: Marvin Liang
Copywriter: Samantha Young
Junior Art Director: Chesa Tan
Illustrator: 8EYEDSPUD
Motion: Veron Lim, Naomi Sumarno,
Fahmi Zailani & Vanessa Ong