EVERYTHING
HAS
CHANGED
November 2019
Client: 4As
Client: 4As
The Gongs trophy used to matter in 1983.
It was reserved for only the best creative minds in Singapore.
In recent years, there’s a good chance you will walk away with one as long you submit for the award. Which is why the award show is in dire need of change.
However, instead of changing the design of the iconic trophy,
we’re changing what it takes to win one.
It was reserved for only the best creative minds in Singapore.
In recent years, there’s a good chance you will walk away with one as long you submit for the award. Which is why the award show is in dire need of change.
However, instead of changing the design of the iconic trophy,
we’re changing what it takes to win one.
Notes:
We wanted to reinstate the iconic Gongs trophy in its full glory. To achieve this, we worked with Machineast to feature the trophy in 3D perspectives that were fresh yet familiar to the audiences at the same time.
We wanted to reinstate the iconic Gongs trophy in its full glory. To achieve this, we worked with Machineast to feature the trophy in 3D perspectives that were fresh yet familiar to the audiences at the same time.
Posters:
Credits:
Executive Creative Directors: Hagan de Villiers
Head of Technology: Toby Thurston
Senior Art Director: Marvin Liang
Art Director: Roxane Wee
Copywriter: Dan Chia, Lena Paik
Production House: Machineast
Executive Creative Directors: Hagan de Villiers
Head of Technology: Toby Thurston
Senior Art Director: Marvin Liang
Art Director: Roxane Wee
Copywriter: Dan Chia, Lena Paik
Production House: Machineast