CITY
OF
POSSIBILITIES






March 2019
Client: Singapore Tourism Board

Trade shows.
A clustered fest where every country have the same idea of flaunting the best version of themselves with the latest gadgets.

How does a tiny country like Singapore showcase our destinations in an authentic manner?
By shipping our entire country to the world.

Notes:
My design approach to the installation was simple. It had to look inviting enough, like a board game, yet, not so intricate that it becomes too intimidating to interact with. I referenced Picasso’s exaggerated style to abstractify each of the 18 key local landmarks, and worked closely with AirBag, an Australian production house, on content creation that eventually sits on our UI/UX.












How the Avatar works:







Creative Circle Awards Gong Show 2019
Outdoor Category - Silver
Design Category - 2 Bronze
Brand Experience & Activation Category - 2 Bronze
 Mobile & Digital Category - Silver, Bronze
 Craft Category - 2 Silver

Spikes Asia 2019
Digital Category - Silver, 2 Bronze, Shortlist
Digital Craft Category - Silver, Bronze
Innovation Category - Shortlist

AWARD Awards 2020
Digital Craft / UX Category - Silver
Interactive Design Category - Bronze

ADFEST 2020
Digital Craft Category - Bronze

London International Awards 2020
User Interface & Navigation Category - Finalist



One Show 2020
Innovation in Design Category - Shortlist
Out of Home - Brand Activation Category - Shortlist


Credits:
Executive Creative Directors: Gary Steele, Hagan de Villiers
Head of Technology: Toby Thurston
Senior Art Director: Marvin Liang
Copywriter: Lena Paik
Creative Director: Anam AS
Agency Producer: Sariyanti Sannie
Production House: AIRBAG Productions