996
OCT 2015
Client: SPCA
Client: SPCA
2015 saw a sharp increase in gruesome animal abuse cases. Cases which mostly remained unsolved due to a lack of evidence and witnesses. Many Singaporeans either don’t know animal abuse is a crime, or don’t think it’s serious enough to warrant calling the police.
Working with the Singapore Police Force, we made animal abuse the first crime to have its own 3-digit police hotline: 996.
(Winning entry of NexGen 48 Hours Challenge)
Notes:
This was my last shot at a 48 hour challenge because of age so I’m grateful to have been able to end it on a high. Experience definitely pulled us across the finishing line.
Working with the Singapore Police Force, we made animal abuse the first crime to have its own 3-digit police hotline: 996.
(Winning entry of NexGen 48 Hours Challenge)
Notes:
This was my last shot at a 48 hour challenge because of age so I’m grateful to have been able to end it on a high. Experience definitely pulled us across the finishing line.
Creative Circle Awards Gong Show 2015
NexGen Challenge - Gold
Credits:
Art Director: Marvin Liang
Copywriter: Michael Chin